I get asked all the time how to start a business. How to grow a business. How to become successful doing what you love. The truth is, there is no magic pill. There is no spell to be cast. I’ve got no secret weapons that I deployed to grow my channel, courses, and business.
You know what I do have? A passion for helping people, a desire to learn, and a whole lot of determination.
These are the traits that separate successful people from those that are still struggling. This is GOOD NEWS! It means that if you haven’t yet reached your goals. YOU CAN! Anybody can!
So, if you want to start or grow a business. You want to help people. Simple enough, right? You might want to help them clean their carpets. Or you might want to help them manage their finances. When you boil it down, it’s all the same. Helping people is your bottom line. No matter what your business.
Next, you have to know HOW to help them. Sure, you need to know how to clean carpets well. But you also need to know how to MARKET yourself. and how to buy the right equipment to do the job.
If no one knows you exist. you’re not helping them. If you show up and don’t have the right tools. You’re not helping them. Helping people isn’t just about solving their problems. Helping your customers is about being good at running your business.
Now comes the key.
You don’t want to look at marketing as a big, scary task. You want to look at it as finding your ideal client so you can HELP them. Don’t get bogged down trying to find the best cleaning machine. Don’t throw up your hands because you’re not good at mechanical stuff. It’s just another facet of helping your client. And you can handle it!
With this subtle mind shift, things get a lot less daunting. And a lot easier to manage. Try to see your product or service from the customers point of view. Frame your marketing in a way that speaks DIRECTLY to them.
The first question that people ask is, “What’s in it for me?” This is human nature. How are you going to help me? Are you going to solve my problem? Are you going to teach me something new? Are you going to make me laugh and see the lighter side of life? See where I am going with this? Walk a mile in the shoes of your ideal client. Empathy is a key ingredient to your marketing success. The market (your tribe) will tell you what they want from you. Your job is to listen to their feedback and then act upon it.
So, next time you’re not sure how to do something. Or what you need to do next. Do what I do: JUST DIVE IN! Take a few bites out of that elephant each day. And acknowledge your wins big or small each day.
Google is your friend! There are Facebook groups and message boards for every topic under the sun. There are local networking clubs. You can find YouTube videos on every subject you can think of. And some you would never have dreamed of! There are also training sites like Udemy and LinkedIn Learning.
Did you know there is a Facebook group dedicated to people who use Wix to blog? There’s another for running Google Ads. There’s one for dry cleaner owners, for massage therapists, and Etsy sellers. And for just about anything you can think of. And, most of them are free to join. If it’s free. it’s for me. One of my favorite sayings! These groups are filled with experts. Who are ready to share their knowledge about the industry and the lessons that they’ve learned along the way. This is good news! YAY!
The next time you don’t know how to do something. I challenge you to dig in and find out. Do the research work. Eliminate distractions from your life. And master your craft. Become the best at what you do!
It doesn’t matter if it’s something big or just a little thing. Google it! Search it on YouTube! Reach out on a Facebook Group. Or find a message board that specializes in that topic.
Now, you do need to know some limits. For instance, if you know nothing about websites. You might want to hire a web developer. BUT once that website is built and you need a quick picture change? Google “updating a Wix picture” (or WordPress, or Shopify…) You’ll be amazed at the resources out there. Just waiting for you.
Your willingness to learn and your pure DETERMINATION to find out is what will separate you from the dreamers.
I promise, every time you learn something new. You’ll be super-proud of yourself. As you ought to be! This is how you grow fast and work smart.
Now, what have you been struggling with lately? Go research that RIGHT NOW!